How to Optimize On-Page SEO for your Website

How to Optimize On-Page SEO for your Website

When you want to build a website, one of the things you have to do is learn how to optimize on-page SEO for your website. The reason for this is so that you can increase your site traffic, have a wider reach of audience through discovery of your website in other site networks, and to increase your domain authority (which is your website’s credibility and trustworthiness online). 

If you don’t have a website yet, you can create a free website using the website builder. It’s fast, free, and easy to use! No coding or technical skills required.

To learn how to optimize on-page SEO, keep reading this article so you can apply backlinking strategies on-page for your website.

Embed the targeted keywords in some sections of the article

Once the targeted keywords are identified, you have to insert them into the article in order to effectively influence its SEO.

Include these keywords in four key sections: the main title, section titles and the body of the article, as well as the meta-description.

Title of the page

To determine the relevance of a blog article, search engines and readers rely primarily on its title. It is therefore essential to include a keyword. On Google, this element corresponds to the <title> tag.

Titles of the sections and body of the article

A keyword must fit naturally in the body of an article and in the different titles and subtitles. Readability is a great priority. Thus, while it is always interesting to think about the integration of keywords before writing an article, it is not the main issue of the writing exercise.

Writing an article should focus on the needs of the targeted audience, not the number of repetitions of a keyword. This is to provide answers to the questions that led the visitor to consult the article. Prioritizing the reader’s needs is also the best way to naturally optimize your content.


To determine the relevance of an article, search engines also analyze its URL. Since the URL is one of the first elements of a page that is indexed, it is particularly useful to optimize the URLs. Try to optimize each published blog post with one or two keywords in the URL.

Meta Description

The meta-descriptions purpose is to inform the search engines and the visitor of the content of the article. They must therefore include the targeted long-tail keywords.

The body of the text determines the click-through rate. It must therefore satisfy the intentions and expectations of the reader by its usefulness and relevance.

Optimize the blog for mobile

The majority of consumer’s access search engines from their mobile phone.

As a result, Google is promoting mobile-optimized web pages, a trend that has continued to grow since the Penguin algorithm was updated in April 2015.

Adaptive design is the key to mobile compatibility. An adaptive website makes it possible to assign a single URL to each blog post, whether the post is on a computer or mobile. It favors SEO by avoiding the duplication of incoming links.

A unique link makes it possible to concentrate the referencing potential of a URL. Thus, maximizing the value given to the article by Google. It will then have a good position in the search results.

Tip: Search engine priorities are constantly evolving. To keep you informed, you can subscribe to the official Google blog.

When you build a website on, your website is automatically optimized for mobile.

Optimize the meta-description by taking advantage of the available space

The meta-description is a paragraph of text displayed below a link in the search results. It allows the visitor to evaluate the relevance of the content in relation to his request, and therefore to decide whether to continue reading or not by clicking on the link.

The maximum length of the meta-descriptions was revised upwards, a sign that the search engines want to offer visitors more information about the proposed results.

Thus, in addition to being useful and relevant, a meta-description must incorporate the targeted long-tail keywords.

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